Model your potential cost of delay
Separate supplier-originated and installer-originated enquiry opportunity, then compare conservative, expected and higher capture-improvement scenarios.
All inputs are illustrative and should be replaced with your own figures where available. This is not a forecast or a measured result.
Illustrative opportunity forgone1 Network scale
The installer network included in this scenario.
2 Supplier enquiries
Enquiries generated through supplier-owned channels.
3 Installer enquiries
Enquiries received by participating installers that suit the supplier’s products.
4 Progression and conversion
Capture improvement is modelled separately at +10%, +20% and +30%.
5 Supplier economics
The supplier’s share and margin, not the installer’s whole project value.
6 Deployment timing and cost
Enter an annual investment figure to compare the opportunity potentially forgone during delay with the cost of proceeding. Leave it at 0 to see the gross opportunity only.
Opportunity comparison over 6 months
The three columns apply the same capture-improvement assumptions to separate supplier and installer enquiry streams. Competitor risk is not included in these figures.
| Measure | Conservative +10% capture | Expected +20% capture | Higher +30% capture |
|---|
How this is calculated
- Additional captured enquiries = enquiry volume × (improved capture rate − current capture rate)
- Potential additional installations = additional captured enquiries × progression-to-installation rate
- Potential gross profit = potential additional installations × supplier value per installation × supplier gross margin
- Comparison investment = annual investment for comparison ÷ 12 × months of delay (only when a figure is entered)
The expected scenario is illustrative and should be replaced with your own figures or measured results.
Strategic cost of delay
The financial estimate above models potential opportunity forgone. It does not quantify the additional risk that a competitor may deploy first, improve installer loyalty and establish network-wide operating habits before you do.
If a competing supplier deploys first, its installer network may gain a measurable operational and commercial advantage. Over time, that advantage could influence installer loyalty, product recommendations and network retention.
The decision is not simply whether structured enquiry capture creates value. It is whether the supplier wants to create that value now, or allow a competitor to establish the capability and the installer relationship first.